AI citation services · GEO
Get Your Brand Cited by ChatGPT, Perplexity and Google AI
Sourcevia is a GEO agency for B2B and SaaS companies. We measure how often AI tools mention your brand when buyers ask about your category, find the sources those answers rely on, and earn you a place on them.
- CChatGPT
- PPerplexity
- GeGemini
- GGoogle AI Overviews
- Tracked every month
Definition
What Is GEO (Generative Engine Optimization)?
Generative engine optimization (GEO) is the practice of increasing how often AI tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews mention or cite your brand in their answers. It focuses on being present, accurate and well described on the sources those tools draw from. GEO is also called AEO (answer engine optimization) or AI search optimization.
Definition
What Is an AI Citation?
An AI citation is a link or source reference that an AI tool shows next to its answer. A brand mention is when the answer names your brand. Both matter: a citation can send traffic to your site, and a mention puts your name in front of a buyer who is choosing.
GEO vs SEO: What's the Difference?
GEO doesn't replace SEO. AI tools rely heavily on pages that already rank and are widely referenced, so the two work best together. See our link building services.
How AI answers work
How AI Tools Decide Which Brands to Mention
No AI company publishes exactly how its answers are ranked, so be wary of anyone who claims to know the formula. What we can observe is consistent:
- 01They search the web.
When ChatGPT, Perplexity or Google AI Overviews answer a buyer question, they often look up pages in real time and cite some of them. If those pages mention you, you have a chance to appear.
- 02They favor trusted, well-referenced pages.
Comparison articles, review sites, respected publications and active community threads show up again and again as sources.
- 03They repeat what many sources agree on.
A brand described the same way across many trusted sites is easier for an AI tool to recommend with confidence.
- 04They learn from what's already published.
AI models are trained on large amounts of web content, so a long-term presence on quality sites also shapes how they describe you.
What this means for you
Ads aside, you can't pay an AI tool to recommend you in its answer. You can make sure your brand is on the pages AI tools read, described accurately, and easy to quote. That is exactly what our AI citation service does.
The service
What's Included in Our AI Citation Service
Six parts that work in order: measure, map, place, fix your own pages, align your brand facts, then measure again.
AI Visibility Baseline
We build a set of [20–50] questions your buyers actually ask, such as "best [category] for [use case]" and "[your brand] vs [competitor]". We run them through ChatGPT, Perplexity, Gemini and Google AI Overviews and record who gets mentioned, who gets cited, and what is said about you.
Source Map
From those answers, we list every page the AI tools cite: comparison articles, review platforms, publications, forums and Q&A threads. This becomes your target list, ranked by how often each source appears.
Citation Placements
We work to get your brand onto the sources in your map: inclusion in "best tools" lists, editorial mentions, expert contributions, and review profile improvements. You approve every target before outreach.
How listicle placements workOn-Site Answer Optimization
We review your key pages so AI tools can understand and quote them: clear one-sentence answers, comparison and pricing facts, FAQ sections and schema markup. We send you specific edits, or make them if you give us access.
Brand Fact Consistency
AI tools get confused when your brand is described differently across the web. We align your description, category and key facts across your website, directories and profiles, and flag outdated or wrong information about you.
Monthly AI Visibility Report
We re-run your question set every month and show what changed: new mentions, new citations, and how you compare with competitors.
Measurement
How We Measure AI Visibility
You can't improve what you don't measure. These are the numbers in every report, tracked per platform and compared with your top competitors.
| Metric | What it means |
|---|---|
| Mention rate | % of tracked questions where the AI answer names your brand |
| Citation rate | % of tracked questions where your website is linked as a source |
| Share of AI answers | Your mentions compared with your competitors' mentions, across all questions |
| Cited source coverage | How many of the most-cited pages in your category mention you |
| Answer accuracy | Whether AI tools describe your product, pricing and features correctly |
AI answers can change from one run to the next, even for the same question. That's why we run each question [3] times per platform and report the average, not a single lucky screenshot.
Process
How an AI Citation Campaign Works
From first measurement to monthly re-measurement. You approve the targets before outreach starts.
- 01Week 1–2Baseline
We agree on your question set and competitors, then run the first AI visibility check.
- 02Week 2–3Source map and plan
You get the list of cited sources, the gaps, and the placements we recommend. You approve the targets.
- 03Month 1 onwardPlacements and on-site fixes
We pitch your brand to the cited sources and send on-site edits for your key pages.
- 04Every monthRe-measure
We re-run the full question set and report what moved, then adjust the plan.
Fit
Who Our AI Citation Service Is For
- B2B and SaaS companies whose buyers research options before they talk to sales
- Brands that rank on Google but rarely appear in AI answers
- Teams whose competitors keep getting recommended by ChatGPT instead of them
- Not a fit if you need a guaranteed mention by a set date. No one can promise that honestly.
Is GEO the same as AEO?
Mostly, yes. GEO (generative engine optimization) and AEO (answer engine optimization) both describe getting your brand into AI-generated answers. AEO is also used for older answer formats like featured snippets and voice search. In practice, agencies use the two terms for the same work.
Which AI platforms do you track?
We track ChatGPT, Perplexity, Google Gemini and Google AI Overviews as standard. We can add others, such as Microsoft Copilot or Claude, if your buyers use them. Tell us which tools matter most in your market.
How long does GEO take to show results?
It varies. Answers that search the web in real time can change within weeks once new sources mention you. Answers based mainly on a model's training data change more slowly, often only when the model is updated. We report progress monthly so you see what is moving.
Can you get my brand into ChatGPT's training data?
No one controls what an AI company trains its models on. What we can do is increase your presence on high-quality, widely read sites, which is the kind of content AI models learn from and search over time.
Do I still need SEO if I invest in GEO?
Yes. AI tools rely heavily on pages that already rank well and are widely linked. Strong SEO makes GEO easier, and GEO extends the value of your SEO into AI answers. That's why Sourcevia offers both.
What if an AI tool says something wrong about my brand?
We find where the wrong information likely comes from, such as an outdated review, an old comparison article or an inconsistent profile. Then we work to correct those sources and publish clear, accurate facts on your own site, so future answers have better information to use.
Can GEO work for a new brand?
Yes, but expectations matter. A new brand has fewer mentions for AI tools to find, so the first step is building presence on the sources that matter most in your category. Results usually take longer than for an established brand.
See What AI Says About Your Brand Today
Send us your website, two competitors and three questions your buyers ask. We'll show you what ChatGPT, Perplexity and Google AI Overviews say, who they recommend, and which sources they cite. Free, with no obligation.