SaaS link building agency
SaaS Link Building That Brings Sign-Ups, Not Just Traffic
Sourcevia is a SaaS link building agency for B2B software companies. We build links to the pages that turn visitors into trials and demos, and get your product into the "best tools" lists that buyers and AI tools rely on.
- Built for B2B SaaS
- Links to revenue pages
- You approve every site
The SaaS problem
Why SaaS Link Building Is Different
SaaS buyers research a lot before they sign up. They search for tools by use case, compare alternatives, check pricing and ask AI tools for recommendations. The pages that win these searches are product, comparison and pricing pages, and they are the hardest pages to get links to. Generic link building usually sends links to blog posts and leaves the revenue pages without support.
Target pages
The SaaS Pages We Build Links To
Six page types that sit closest to revenue. Your plan covers the ones your site has.
| Page type | Example | Why it matters |
|---|---|---|
| Use case and feature pages | /project-management-for-agencies | Matches "[tool] for [use case]" searches from ready buyers |
| Comparison pages | /you-vs-competitor | Catches buyers already considering a competitor |
| Alternatives pages | /competitor-alternatives | Ranks for "[competitor] alternatives" searches |
| Integration pages | /integrations/slack | Picks up searches from users of the tools you connect with |
| Pricing page | /pricing | Often searched as "[brand] pricing" by buyers close to a decision |
| Pillar guides | /guide/remote-team-management | Builds topic authority that passes to product pages through internal links |
We plan links page by page, based on which pages are closest to page one and closest to revenue.
Link sources
Where Good SaaS Links Come From
Six sources that suit software companies. For links outside the SaaS world, see our link building services.
Other SaaS and Tech Blogs
Software companies publish guides for the same audiences you serve. A relevant mention in their content reaches buyers and carries strong topical relevance.
"Best Tools" and Alternatives Lists
The articles buyers read while shortlisting, and that AI tools often cite when asked for recommendations.
Listicle placementsIntegration and Partner Pages
Tools you integrate with often have partner directories and integration pages. Getting listed, with a link, is one of the most relevant links a SaaS company can earn.
Expert Contributions
Your founders and product experts quoted in industry articles and roundups, which builds both links and personal authority.
Original Data
Usage insights or survey results turned into a short report. Data gives writers a reason to link to you instead of a competitor.
Unlinked Mentions
Articles, reviews and changelogs that already name your product without a link. We ask the publisher to add one.
Process
How We Run a SaaS Link Building Campaign
Five steps, planned around the pages that drive trials and demos.
- 01Map your revenue pages
We find the product, comparison and pricing pages that are close to page one, plus what AI tools say when buyers ask about your category.
- 02Plan links per page
Each page gets a target number of links, anchor text and the types of sites it needs.
- 03Approve the sites
You see every target site before outreach, including whether it's a competitor or a partner.
- 04Earn and place
We pitch SaaS blogs, list owners, partners and publications, and track every placement.
- 05Report on sign-up pages
Monthly reports show links, rankings and AI mentions for the pages that drive trials and demos.
Who we work with
SaaS Categories We Work With
We focus on B2B SaaS, including [fintech, cybersecurity, HR tech, martech, developer tools and AI tools]. If we can't find relevant sites in your category, we'll tell you before you sign up.
What is SaaS link building?
SaaS link building is earning links from relevant websites to a software company's site, with a focus on the pages that drive trials, demos and sign-ups. It usually combines links from tech and industry sites, inclusion in "best tools" lists, and integration or partner listings.
Should SaaS companies build links to product pages or blog posts?
Both, with a plan. Product and comparison pages bring in buyers, but they rarely earn links on their own. Blog guides attract links more easily and can pass authority to product pages through internal links. We decide per page which approach fits.
How do SaaS companies get recommended by ChatGPT?
By being mentioned on the sources ChatGPT and similar tools use for software recommendations, such as comparison articles, review platforms and respected industry sites, and by describing the product clearly and consistently on their own website.
AI citation servicesAre links from competitors' blogs possible?
Sometimes. Tools that serve the same audience without competing directly often link to each other. We never pitch your direct competitors, and you see every target site before outreach.
Do you work with early-stage SaaS startups?
Yes, if the product is live and has pages worth ranking. Early-stage companies usually start with brand mentions, integration listings and a few strong links to the homepage and core feature pages, before targeting competitive keywords.
Find Out Which Links Your Competitors Have
Send us your website and two competitors. We'll show you which of your product and comparison pages are closest to page one, and the links they're missing. Free, with no obligation.